000 lumens
000 lumens
Natural light is not a number: it is matter.
This project proposes to understand light as a functional material that builds, transforms, and shapes space.
Through interviews with key figures such as Oscar Tusquets, Joan Gaspar, Toni Cumella, Joan Fontcuberta, among others,
it explores how different disciplines work with light as a tool for design, architecture, and thought.

CIC ELISAVA, 2024
Type of Project: Final Degree Project
Photography: Bruno Rodríguez
Disciplines: Research, Identity, Editorial, Art Direction
Tutors: Joan Cascante, Vicent Almiñana, Luca Cappuccio
Photos: 07

Editorial for Camisas Manolo
Catalog for Camisas Manolo, a brand specialized in shirts. The piece measures 24x38 cm, the same size as the cardboard used to fold them. With softcover binding and a glossy cover, it recalls a magazine. Inside, coated paper is used for images and tracing paper for text, referencing the paper that wraps the shirts when folded.

CIC ELISAVA, 2024
Type of Project: Academic
Disciplines: Editorial, Art direction
Tutors: Joan Cascante, Vicent Almiñana, Luca Cappucio
Photos: 07

Trilogia del Baztán
Editorial redesign for the Baztán Trilogy, inspired by the symbolism and narrative of Dolores Redondo, with a conceptual approach centered on the walnut as the main
visual element. This symbol,
present throughout the trilogy,
connects the story to the natural environment of the Baztán Valley and its emotional depth. The design combines a sober color palette with carefully selected typefaces to convey the mystery and depth of the work. Each cover reflects the evolution of the narrative, from hidden secrets to revealed truths.

CIC ELISAVA, 2024
Type of Project: Academic
Disciplines: Editorial, Art direction
Tutors: Joan Cascante, Vicent Almiñana, Luca Cappucio
Photos: 01

Rebranding R. Rius

Redesign of the identity for
Forn de pa R. Rius, a family-owned bakery with 60 years of history that sought to modernize its image without losing its artisanal essence. The project strikes a balance between tradition and contemporaneity, preserving its connection to its legacy while adapting to a new phase.
To achieve this, the typography has been redesigned, giving it a more versatile and dynamic structure that allows for creative graphic compositions. Additionally, blue has been chosen as the primary color, symbolizing trust, closeness, and the freshness of freshly baked bread. This change not only modernizes the visual identity but also strengthens the bakery’s values, connecting with a new generation without losing its authenticity.

Type of Project: Professional
Disciplines: Rebranding, Visual identity, Art direction, Typography.
Photos: 03

Gusto Magazine

Editorial project focused on specialty coffee. The magazine explores its culture, flavor variety, and production processes,
offering a curated and accessible perspective for coffee lovers.

CIC ELISAVA, 2023
Type of Project: Academic
Disciplines: Editorial, Art direction
Tutor: Gerard Sierra
Photos: 02

EDGE

Corporate identity design for a men's fragrance brand inspired by 70s–90s architecture, with a focus on ceramics. The project merges nostalgia and modernity through exclusive ceramic packaging, aiming to reflect classic masculinity with a contemporary twist.

CIC ELISAVA, 2023
Type of Project: Academic
Disciplines: Branding, Visual identity, Art direction
Tutor:
Joan Cascante
Photos: 04

Sant Magí Program

Graphic design for the Sant Magí Festival program, inspired by the joyful and popular spirit of the celebration.
Using colorful paper and vibrant spirals, the design captures a festive, lively, and playful atmosphere.

CIC ELISAVA, 2024
Type of Project: Academic
Disciplines: Editorial, Art direction
Tutor: Gerard Sierra
Photos: 04

Sèries capaç? – CCCB

Graphic proposal for a fictional exhibition at the CCCB exploring the limits of the human mind
through the 1972 Andes Tragedy. The project delves into the survivors’ decisions and psychological
impact using historical records and exclusive interviews.
Includes posters, flyers, catalog, ticket, banners, wristband, and stickers.The aim is to create an immersive
and empathetic experience through graphic design inspired by personal items scattered in the snow.

Group project.
CIC ELISAVA, 2023
Type of Project: Academic
Disciplines: Research, identity, editorial, art direction.
Tutor: Vicent Almiñana
Photos: 04

Wine Label
Label design for a red wine that connects the product to its origin. Inspired by the region’s topography, the landscape
becomes a graphic and tactile element.Embossed lines follow the terrain, creating a sensory experience. The chosen
materials enhance the connection to the land, turning the label into an extension of the landscape that brings the wine to life.

CIC ELISAVA, 2024
Type of Project: Academic
Disciplines: Packguing, Visual identity, Art direction.
Tutors: Joan Cascante, Vicent Almiñana,Luca Cappucio
Photos: 07

Can Xibeca
This 360° marketing and advertising project for Xibeca reimagines the brand through Can Xibeca, a fictional Catalan masia turned into
the heart of a summer-long festival.The campaign builds a warm, familiar universe where tradition meets spontaneity. Can Xibeca becomes
a symbolic space full of music, food, laughter, and shared moments — capturing the essence of Xibeca as a beer for everyone, rooted in
everyday life and community. The project includes brand storytelling, visual identity, social media assets, promotional materials,
merchandise, and a video concept. All elements work together to create a coherent, immersive experience that positions Xibeca as
a brand that celebrates togetherness and Catalan culture with authenticity and joy.

Group project.
CIC ELISAVA, 2024
Type of project: Academic
Disciplines: Marketing, advertising, identity, art direction
Tutor: Andrea Xandri

© Oriol Rodríguez González